S&P Global, the leading provider of transparent and independent ratings, benchmarks, analytics and data, needed to unite its cross-division functionality and content under one master brand to better enable users to make their financial decisions with conviction.
Our goal was to show the power of S&P Global’s capabilities and brand by creating a unified brand experience that would represent the company’s many complex offerings under the singular focus of providing essential intelligence to companies, governments, and individuals.
S&P Global’s existing content ecosystem was fragmented. My initial role was to perform a comprehensive audit of all publications within the existing brand ecosystem, evaluating thousands of pieces of content from various sources against brand/quality guidelines. Once devised a new publications hierarchy, I created a Marketing Literature Suite where the brand could share the vast amount of intellectual capital that its world-renowned experts produce every day. Using the brand’s new voice and positioning, I worked to establish S&P Global as a thought leader across financial markets.
From there, we defined a minimal and considered visual system that works across all of S&P Global’s divisions. Our goal was to make sure each division felt like one part of a cohesive whole that worked together to deliver the intelligence people need every day.