United Nations Initiative - Design Strategy & Visual Identity :
Challenge: The United Nations had been running the program Responsibility to Protect for 10 years. This program is based on protecting citizens of the world against war crimes, genocide, and crimes against humanity. Any work that the program undertook was not represented visually, they lacked awareness and had no obvious link back to the United Nations.
Process: As the United Nations is one of the most recognizable organizations in the world it was obvious that the main equities needed to stay and be reimagined for this program. The color blue, the wreath and the circular shape were what the United Nations was known for. These elements were repurposed to fit the themes of community and protection of which the program is built on. The small dots come together to form a community and a protective barrier. The visual identity fits cohesively into the brand architecture for the United Nations while allowing this program to have its own identity and gain awareness.
Outcome: This visual identity was chosen a finalist by the United Nations.