Integrated brand development for BlackBerry Priv, a slider smartphone developed by BlackBerry; the first BlackBerry-branded smartphone that runs Android OS.
Developed branding guidelines based upon the updated logo.
Defined design principles; create executions for the global launch campaign.
Invented on-brand creative concepts and deliverables across a wide variety of projects and platforms including websites, video, social and environmental.
Reviewed internal teamwork to ensure brand cohesion, compliance, and creative direction.