Pablo Ulpiano is a designer, brand consultant and educator. He focuses on helping enterprises create value by developing both their long term business strategy and corporate identity.
Pablo’s passion for brand creation and positioning comes from the very beginning of his career. After earning his degree, Pablo co-founded Descapotable Creative Space, where he became a qualified art director. Fascinated by the idea of going beyond a shape logo, he oriented his career to finding out what makes people tick.
Eager to take on new challenges, Pablo graduated with a Masters in Branding at the School of Visual Arts, where he currently develops and lectures new case studies that integrate innovative research methods in the context of a specific branding project. At S&P Global, he has been instrumental in creating identity systems though partnering with the company’s businesses leaders.
Pablo’s clients include BlackBerry, DirecTV, and Colgate-Palmolive; he has also been a branding & design consultant for firms such as The&Partnership, Sudler & Hennessey - Y&R, Perter Arnell and Brainpool. Pablo is a dedicated advocate of storytelling, with a firm belief that all design stems first and foremost from understanding people.
Pablo holds a Bachelor of Fine Arts in Communication Design from the Istituto Europeo di Design in Spain and the Canberra University in Australia. He was awarded the Gold LAUS Award in 2003 by the “adg-fad” (Art Directors & Graphic Designers Association.) He is currently based in Brooklyn, NY.
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Brand Design Creative Direction Design Coaching Creative Strategy Market Research New Business Pitching